Project details
Client
Meraki Essentials
Role
Branding, Packaging, Digital
Year
2024
Meraki Essentials approached us to redefine their brand identity. As a premium wellness line, they needed a look that conveyed luxury, nature, and efficacy. We delivered a complete rebranding that touched every aspect of their customer-facing presence, from packaging to digital marketing, creating a cohesive and cinematic brand story.
Objective
To elevate the Meraki Essentials brand to match its premium product quality, attract a high-end consumer base, and create a scalable visual identity system for future product launches.
Challenges
- Differentiating in a crowded wellness market.
- Creating a sustainable packaging design that felt premium yet eco-conscious.
- Translating the abstract concept of 'wellness' into a tangible visual language.
Process
Our process included Research & Discovery, Strategic Positioning, Visual Identity Design, Packaging & Unboxing Experience, Digital Asset Creation, and a Launch Campaign.
Achievements
- Increased web traffic by 120% post-launch.
- Secured placement in three luxury retail chains.
- Boosted social media engagement by over 200%.
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