Meraki Essentials

Main image for Meraki Essentials

Project Overview

Meraki Essentials approached us to redefine their brand identity. As a premium wellness line, they needed a look that conveyed luxury, nature, and efficacy. We delivered a complete rebranding that touched every aspect of their customer-facing presence, from packaging to digital marketing, creating a cohesive and cinematic brand story.

Objective

To elevate the Meraki Essentials brand to match its premium product quality, attract a high-end consumer base, and create a scalable visual identity system for future product launches.

Challenges

  • Differentiating in a crowded wellness market.
  • Creating a sustainable packaging design that felt premium yet eco-conscious.
  • Translating the abstract concept of 'wellness' into a tangible visual language.
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Design Process

  • Research & Discovery
  • Strategic Positioning
  • Visual Identity Design
  • Packaging & Unboxing Experience
  • Digital Asset Creation
  • Launch Campaign

Key Achievements

  • Increased web traffic by 120% post-launch.
  • Secured placement in three luxury retail chains.
  • Boosted social media engagement by over 200%.
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