Project details
Client
Institute for Universal Rights and Health
Role
Brand Identity, Strategy
Year
2025
The Institute for Universal Rights and Health (IURH) required a brand identity that projected authority, innovation, and global reach. We developed a visual system that is both academic and approachable, balancing complex data visualization with human-centric storytelling to communicate their vital research effectively.
Objective
To establish a credible and memorable brand identity that positions IURH as a leading global authority in health and rights research.
Challenges
- Communicating complex data in a visually accessible way.
- Appealing to diverse stakeholders: academics, policymakers, and the public.
- Building a brand that felt both established and forward-thinking.
Achievements
- Brand identity adopted across all international chapters.
- Annual report design won a 'Clarity in Communication' award.
- Enhanced online presence led to a 50% increase in research collaborations.
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