IURHJ

Main image for IURHJ

Project Overview

The Institute for Universal Rights and Health (IURH) required a brand identity that projected authority, innovation, and global reach. We developed a visual system that is both academic and approachable, balancing complex data visualization with human-centric storytelling to communicate their vital research effectively.

Objective

To establish a credible and memorable brand identity that positions IURH as a leading global authority in health and rights research.

Challenges

  • Communicating complex data in a visually accessible way.
  • Appealing to diverse stakeholders: academics, policymakers, and the public.
  • Building a brand that felt both established and forward-thinking.
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Design Process

  • Stakeholder Workshops
  • Brand Strategy & Messaging
  • Logo & Visual System Design
  • Data Visualization Guidelines
  • Website & Publication Design
  • Brand Rollout Support

Key Achievements

  • Brand identity adopted across all international chapters.
  • Annual report design won a 'Clarity in Communication' award.
  • Enhanced online presence led to a 50% increase in research collaborations.
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