IURHJ

The Institute for Universal Rights and Health (IURH) required a brand identity that projected authority, innovation, and global reach. We developed a visual system that is both academic and approachable, balancing complex data visualization with human-centric storytelling to communicate their vital research effectively.

Objective

To establish a credible and memorable brand identity that positions IURH as a leading global authority in health and rights research.

Challenges

• Communicating complex data in a visually accessible way.
• Appealing to diverse stakeholders: academics, policymakers, and the public.
• Building a brand that felt both established and forward-thinking.

Achievements

• Brand identity adopted across all international chapters.
• Annual report design won a 'Clarity in Communication' award.
• Enhanced online presence led to a 50% increase in research collaborations.