Beast Mode 7

Beast Mode 7™ is a bold new voice in streetwear. For their launch, they needed a campaign that would cut through the noise and establish their unique identity. We crafted a 'cinematic launch' strategy, treating their collection debut like a film release, complete with teasers, a lookbook shot like a movie, and an immersive online experience.

Objective

To launch Beast Mode 7™ with maximum impact, generating significant buzz and driving first-day sales while cementing a cool, authentic brand image.

Challenges

• Gaining traction in the highly competitive streetwear scene.
• Creating an authentic connection with a discerning, culture-savvy audience.
• Maximizing a limited launch budget for widespread impact.

Achievements

• First collection sold out within 48 hours.
• Featured in 5 major fashion and streetwear blogs.
• Grew their Instagram following from 0 to 50k in two months.