City of Stonecrest

The City of Stonecrest engaged us to develop a new civic identity that would reflect its growth and future ambitions. The 'Stonecrest 2025' initiative was born from a desire to foster community pride and attract new investment. We created a flexible, modern branding system that celebrates the city's heritage while looking confidently to its future.

Objective

To create a unifying brand for the City of Stonecrest that promotes resident engagement, economic development, and a shared vision for the future.

Challenges

• Creating a brand that resonates with a diverse population.
• Balancing historical significance with a modern, progressive vision.
• Ensuring the identity system was practical for a wide range of municipal applications.

Achievements

• 92% positive sentiment in resident feedback surveys.
• Attracted three major commercial development proposals within the first year.
• The new brand was successfully implemented across all city departments and assets.