Get For Free
Project Overview:
The Stonecrest Rebrand is a self-initiated project aimed at reimagining the visual identity of Stonecrest, Georgia. Recognizing the city’s potential for growth and its rich cultural significance, this project explores how strategic branding can enhance civic pride, attract businesses, and create a unified visual presence for the community.
Objective:
Capturing the essence of Stonecrest’s identity while making it modern and appealing.
Creating a design system that balances professionalism with community-driven warmth.
Ensuring the branding remains adaptable across different applications, from government use to tourism and economic development.
Crafting a compelling case for why a strong city brand is essential for growth and investment.
Challenges:
Brand Alignment: Ensuring that the print designs align with Celestial Symphony’s sophisticated brand image.
Audience Attraction: Creating eye-catching designs that stand out and attract a wider audience.
Consistency: Maintaining a consistent visual theme across all promotional materials.
Design Process:
Research into History & Culture – Studied Stonecrest’s background, key industries, demographics, and community aspirations to establish a foundation for the design.
Exploring Branding Options – Analyzed various directions, including color palettes, typography, and logo styles, to determine the best visual identity.
Designing the Identity – Developed the logo, color schemes, typography, and supporting brand elements to reflect Stonecrest’s character and future potential.
Compiling & Presentation – Created a branding guide, mockups, and promotional materials to demonstrate how the new identity can be applied across different platforms.
Outcome:
The final rebrand presents a bold and refined identity that captures the vibrancy and potential of Stonecrest. The cohesive design system ensures adaptability across various applications, from government materials and community signage to tourism and economic development efforts. This project not only highlights the transformative power of strategic branding for municipalities but also serves as a compelling case study for future collaborations with city officials and business leaders. By demonstrating the impact of intentional branding, The Views Agency has positioned itself as a key resource for Stonecrest and beyond.
Key Achievements:
Successfully reimagined the Stonecrest brand with a professional, forward-thinking identity.
Created a scalable and adaptable visual system for various applications.
Demonstrated branding expertise to key stakeholders, including city officials and business leaders.
Positioned The Views Agency as a valuable resource for future city branding initiatives.
